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HELLO YOU, WELCOME!

Janina Lennefer

Brand & Design Management

Tel.:  +49 (0) 160 90 7837 21

Email: janina.lennefer@gmail.com
Adresse: Munich, Germany

LinkedIn  Instagram

INFO

Experienced and passionate Senior Brand & Design Manager @SIXT with a bachelor's degree in Media and Communication Design and a master's degree in Business Administration with a focus on digitalization.
 

Extensive experience as a management consultant in design communications, brand management and marketing, complemented by successful freelance projects in brand development, social media management and marketing.

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A creative strategist dedicated to designing powerful brand & marketing narratives to leave a lasting impression and create meaningful connections. Proficient in utilizing marketing strategies to increase brand visibility and overall brand and company success.

MY
LEADERSHIP 
MENTALITY

Welcome to a snapshot of my leadership philosophy—where challenges are opportunities, and individuals contribute to a collective journey of success.

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Growth-Oriented Mindset 
I thrive on challenges, viewing them as opportunities for learning and development. Embracing change and encouraging innovation are key drivers of my leadership mentality.

 

Empathy in Action 
I prioritize empathy, fostering a collaborative and inclusive atmosphere where open communication and trust flourish. Understanding each team member's unique strengths is at the core of my leadership approach.

Strategic Vision 
I am dedicated to setting and pursuing long-term goals, making calculated decisions, and steering the team toward collective success.

 

Accountability and Ethics 
Leadership, for me, means accountability and ethical decision-making. I lead by example, fostering a culture of responsibility within my team.

 

Personal Commitment 
My leadership mentality reflects my personal commitment to growth, collaboration, and positive impact. Through continuous self-reflection, I aim to inspire those around me to reach new heights.

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PROFESSIONAL CAREER

08/2021 - heute

Senior Brand & Design Manager
@Sixt SE

Munich, Germany

09/2020 - 08/2021

Master Thesis & Working Student

@Linde Engineering

Munich, Germany

04/2015 - 08/2021

Freelance Brand, Marketing & Design

@Me, Myself & I

Munich, Germany

01/2018 - 03/2019

Junior Consultant

@derks brand management consultants

Munich, Germany

09/2016 - 01/2018

Associate Consultant

@Kienbaum Consultants - Change Communications

Munich, Germany

03/2014 - 10/2014

Creative Intern

@Planet Sports GmbH

Munich, Germany

EDUCATION

10/2019 - 07/2021

HDBW - Hochschule der Bayerischen Wirtschaft

Master's Degree in Digital Business Modeling &
Entreperneuership

Munich, Germany

09/2011 - 08/2015

Macromedia University

Bachelor's Degree in Media & Communication Design

Munich, Germany

07/2012 - 02/2013

National University of San Diego

Semester abroad 

San Diego, California

2011

Staatliches Landschulheim Marquartstein

Highschool Diploma/Abitur

Marquartstein, Germany

2007/2008

Selkirk Secondary School

Highschool year abroad

Kimberley, Canada

MY DAILY INSPIRATION

Janina
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