HELLO YOU, WELCOME!
Janina Lennefer
Brand & Design Management
Tel.: +49 (0) 160 90 7837 21
Email: janina.lennefer@gmail.com
Adresse: Munich, Germany
INFO
Experienced and passionate Senior Brand & Design Manager @SIXT with a bachelor's degree in Media and Communication Design and a master's degree in Business Administration with a focus on digitalization.
Extensive experience as a management consultant in design communications, brand management and marketing, complemented by successful freelance projects in brand development, social media management and marketing.
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A creative strategist dedicated to designing powerful brand & marketing narratives to leave a lasting impression and create meaningful connections. Proficient in utilizing marketing strategies to increase brand visibility and overall brand and company success.
MY
LEADERSHIP
MENTALITY
Welcome to a snapshot of my leadership philosophy—where challenges are opportunities, and individuals contribute to a collective journey of success.
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Growth-Oriented Mindset
I thrive on challenges, viewing them as opportunities for learning and development. Embracing change and encouraging innovation are key drivers of my leadership mentality.
Empathy in Action
I prioritize empathy, fostering a collaborative and inclusive atmosphere where open communication and trust flourish. Understanding each team member's unique strengths is at the core of my leadership approach.
Strategic Vision
I am dedicated to setting and pursuing long-term goals, making calculated decisions, and steering the team toward collective success.
Accountability and Ethics
Leadership, for me, means accountability and ethical decision-making. I lead by example, fostering a culture of responsibility within my team.
Personal Commitment
My leadership mentality reflects my personal commitment to growth, collaboration, and positive impact. Through continuous self-reflection, I aim to inspire those around me to reach new heights.
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PROFESSIONAL CAREER
08/2021 - heute
Senior Brand & Design Manager
@Sixt SE
Munich, Germany
09/2020 - 08/2021
Master Thesis & Working Student
@Linde Engineering
Munich, Germany
04/2015 - 08/2021
Freelance Brand, Marketing & Design
@Me, Myself & I
Munich, Germany
01/2018 - 03/2019
Junior Consultant
@derks brand management consultants
Munich, Germany
09/2016 - 01/2018
Associate Consultant
@Kienbaum Consultants - Change Communications
Munich, Germany
03/2014 - 10/2014
Creative Intern
@Planet Sports GmbH
Munich, Germany
EDUCATION
10/2019 - 07/2021
HDBW - Hochschule der Bayerischen Wirtschaft
Master's Degree in Digital Business Modeling &
Entreperneuership
Munich, Germany
09/2011 - 08/2015
Macromedia University
Bachelor's Degree in Media & Communication Design
Munich, Germany
07/2012 - 02/2013
National University of San Diego
Semester abroad
San Diego, California
2011
Staatliches Landschulheim Marquartstein
Highschool Diploma/Abitur
Marquartstein, Germany
2007/2008
Selkirk Secondary School
Highschool year abroad
Kimberley, Canada
MY DAILY INSPIRATION

